{"id":827,"date":"2026-11-09T12:00:44","date_gmt":"2026-11-09T12:00:44","guid":{"rendered":"https:\/\/enekonomi.com\/?p=827"},"modified":"2026-11-09T12:00:51","modified_gmt":"2026-11-09T12:00:51","slug":"jysktan-istanbulda-yeni-magaza-hamlesi","status":"publish","type":"post","link":"https:\/\/enekonomi.com\/?p=827","title":{"rendered":"JYSK&#8217;tan \u0130stanbul&#8217;da yeni ma\u011faza hamlesi!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Danimarkal\u0131 ev ve ya\u015fam \u00fcr\u00fcnleri markas\u0131 JYSK, T\u00fcrkiye&#8217;deki ma\u011faza yat\u0131r\u0131mlar\u0131na bir yenisini daha ekledi. Mall of \u0130stanbul&#8217;da hizmete giren yeni \u015fubesiyle \u00fclkedeki ma\u011faza say\u0131s\u0131n\u0131 18&#8217;e, \u0130stanbul&#8217;daki ma\u011faza say\u0131s\u0131n\u0131 ise 8&#8217;e \u00e7\u0131karan \u015firket, b\u00fcy\u00fcme hedeflerini de a\u00e7\u0131klad\u0131. JYSK T\u00fcrkiye \u00dclke Direkt\u00f6r\u00fc Fatih Tezcan, 2027 y\u0131l\u0131nda 12 yeni ma\u011faza a\u00e7may\u0131 planlad\u0131klar\u0131n\u0131 belirterek markay\u0131 hen\u00fcz faaliyet g\u00f6stermedikleri \u015fehir ve b\u00f6lgelere ta\u015f\u0131may\u0131 ama\u00e7lad\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye&#8217;ye gelen yabanc\u0131 sermaye yat\u0131r\u0131mlar\u0131nda perakende sekt\u00f6r\u00fcn\u00fcn pay\u0131 b\u00fcy\u00fcrken uluslararas\u0131 markalar da \u00fclkedeki faaliyetlerini geni\u015fletmeye devam ediyor. Danimarka merkezli ev ve ya\u015fam \u00fcr\u00fcnleri perakendecisi JYSK, T\u00fcrkiye&#8217;deki b\u00fcy\u00fcme planlar\u0131 do\u011frultusunda \u0130stanbul&#8217;da yeni bir ma\u011fazay\u0131 hizmete a\u00e7t\u0131. Mall of \u0130stanbul&#8217;daki yeni \u015fubesiyle T\u00fcrkiye genelinde 18 ma\u011fazaya ula\u015fan \u015firket, yat\u0131r\u0131mlar\u0131n\u0131 farkl\u0131 \u015fehir ve b\u00f6lgelere ta\u015f\u0131may\u0131 hedefliyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"559\" src=\"https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-MALL-OF-ISTANBUL.jpg\" alt=\"\" class=\"wp-image-830\" srcset=\"https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-MALL-OF-ISTANBUL.jpg 950w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-MALL-OF-ISTANBUL-150x88.jpg 150w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-MALL-OF-ISTANBUL-766x451.jpg 766w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-MALL-OF-ISTANBUL-300x177.jpg 300w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-MALL-OF-ISTANBUL-323x190.jpg 323w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-MALL-OF-ISTANBUL-299x176.jpg 299w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-MALL-OF-ISTANBUL-695x409.jpg 695w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-MALL-OF-ISTANBUL-271x159.jpg 271w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-MALL-OF-ISTANBUL-355x209.jpg 355w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-MALL-OF-ISTANBUL-443x261.jpg 443w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-MALL-OF-ISTANBUL-654x385.jpg 654w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>YABANCI YATIRIMLARDA PERAKENDE SEKT\u00d6R\u00dc \u00d6NE \u00c7IKIYOR<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye, uluslararas\u0131 yat\u0131r\u0131mc\u0131lar a\u00e7\u0131s\u0131ndan \u00f6nemli pazarlardan biri olmay\u0131 s\u00fcrd\u00fcr\u00fcrken toptan ve perakende ticaret sekt\u00f6r\u00fc de yabanc\u0131 sermaye giri\u015flerinde dikkat \u00e7ekici bir paya sahip bulunuyor. Uluslararas\u0131 Yat\u0131r\u0131mc\u0131lar Derne\u011fi (YASED) taraf\u0131ndan T\u00fcrkiye Cumhuriyet Merkez Bankas\u0131n\u0131n (TCMB) \u00d6demeler Dengesi \u0130statistikleri temel al\u0131narak haz\u0131rlanan 2025 y\u0131l\u0131 raporuna g\u00f6re, T\u00fcrkiye&#8217;ye y\u00f6nelik uluslararas\u0131 do\u011frudan yat\u0131r\u0131m tutar\u0131 13,1 milyar dolar olarak ger\u00e7ekle\u015fti. Ayn\u0131 y\u0131l kaydedilen 9,7 milyar dolarl\u0131k yat\u0131r\u0131m sermayesi giri\u015finin yakla\u015f\u0131k 3 milyar dolar\u0131 toptan ve perakende ticaret alan\u0131na y\u00f6neldi. B\u00f6ylece sekt\u00f6r\u00fcn toplam yat\u0131r\u0131m sermayesi giri\u015flerinden ald\u0131\u011f\u0131 pay y\u00fczde 32&#8217;ye ula\u015ft\u0131. S\u00f6z konusu veriler, perakende sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye&#8217;ye y\u00f6nelen uluslararas\u0131 yat\u0131r\u0131mlardaki a\u011f\u0131rl\u0131\u011f\u0131n\u0131 ortaya koydu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>JYSK T\u00dcRK\u0130YE&#8217;DEK\u0130 MA\u011eAZA SAYISINI 18&#8217;E \u00c7IKARDI<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye perakende pazar\u0131ndaki yat\u0131r\u0131mlar\u0131n\u0131 s\u00fcrd\u00fcren Danimarkal\u0131 JYSK, Mall of \u0130stanbul&#8217;da a\u00e7t\u0131\u011f\u0131 ma\u011fazayla b\u00fcy\u00fcme yolculu\u011funda yeni bir ad\u0131m att\u0131. May\u0131s 2023&#8217;te T\u00fcrkiye pazar\u0131na do\u011frudan yat\u0131r\u0131mla giri\u015f yapan \u015firket, son a\u00e7\u0131l\u0131\u015fla birlikte \u0130stanbul&#8217;daki ma\u011faza say\u0131s\u0131n\u0131 8&#8217;e, \u00fclke genelindeki toplam ma\u011faza say\u0131s\u0131n\u0131 ise 18&#8217;e y\u00fckseltti. D\u00fcnya \u00e7ap\u0131nda 49 \u00fclkede 3 bin 700&#8217;\u00fcn \u00fczerinde ma\u011fazayla faaliyet g\u00f6steren marka, \u0130skandinav tasar\u0131m anlay\u0131\u015f\u0131n\u0131 temel alan \u00fcr\u00fcnlerini T\u00fcrkiye&#8217;deki t\u00fcketicilere sunuyor. Uyku \u00fcr\u00fcnleri, oturma odas\u0131 mobilyalar\u0131, banyo aksesuarlar\u0131 ve bah\u00e7e mobilyalar\u0131 gibi farkl\u0131 kategorilerde faaliyet g\u00f6steren JYSK, sade ve i\u015flevsel tasar\u0131mlar\u0131 eri\u015filebilir fiyatlarla bulu\u015fturmay\u0131 ama\u00e7l\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-ISTANBUL-YENI-MAGAZA-2.jpg\" alt=\"\" class=\"wp-image-829\" srcset=\"https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-ISTANBUL-YENI-MAGAZA-2.jpg 1024w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-ISTANBUL-YENI-MAGAZA-2-767x510.jpg 767w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-ISTANBUL-YENI-MAGAZA-2-149x99.jpg 149w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-ISTANBUL-YENI-MAGAZA-2-300x200.jpg 300w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-ISTANBUL-YENI-MAGAZA-2-299x199.jpg 299w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-ISTANBUL-YENI-MAGAZA-2-323x215.jpg 323w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-ISTANBUL-YENI-MAGAZA-2-695x462.jpg 695w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-ISTANBUL-YENI-MAGAZA-2-240x159.jpg 240w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-ISTANBUL-YENI-MAGAZA-2-330x219.jpg 330w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-ISTANBUL-YENI-MAGAZA-2-355x236.jpg 355w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-ISTANBUL-YENI-MAGAZA-2-392x261.jpg 392w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-ISTANBUL-YENI-MAGAZA-2-578x384.jpg 578w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-ISTANBUL-YENI-MAGAZA-2-730x485.jpg 730w, https:\/\/enekonomi.com\/wp-content\/uploads\/2026\/11\/JYSK-ISTANBUL-YENI-MAGAZA-2-872x580.jpg 872w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u00dcRK\u0130YE PAZARINDA YEN\u0130 YATIRIMLAR HEDEFLEN\u0130YOR<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">JYSK T\u00fcrkiye \u00dclke Direkt\u00f6r\u00fc Fatih Tezcan, T\u00fcrkiye&#8217;nin t\u00fcketici profili, geli\u015fen perakende altyap\u0131s\u0131 ve b\u00fcy\u00fcme olanaklar\u0131yla \u015firket a\u00e7\u0131s\u0131ndan \u00f6nemli bir konumda bulundu\u011funu belirtti. Mall of \u0130stanbul ma\u011fazas\u0131n\u0131n a\u00e7\u0131lmas\u0131yla birlikte \u0130stanbul&#8217;da daha geni\u015f bir m\u00fc\u015fteri kitlesine ula\u015facaklar\u0131n\u0131 ifade eden Tezcan, yeni \u015fubenin markan\u0131n eri\u015filebilirli\u011fini art\u0131raca\u011f\u0131n\u0131 vurgulad\u0131. T\u00fcrkiye&#8217;deki t\u00fcketici ihtiya\u00e7lar\u0131n\u0131n de\u011fi\u015fmesinin ve pazar\u0131n dinamik yap\u0131s\u0131n\u0131n yeni yat\u0131r\u0131mlar i\u00e7in f\u0131rsatlar sundu\u011funu kaydeden Tezcan, \u015firketin uzun vadeli b\u00fcy\u00fcme planlar\u0131nda T\u00fcrkiye&#8217;nin \u00f6nemli bir yere sahip oldu\u011funu dile getirdi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&#8220;HEDEF\u0130M\u0130Z YALNIZCA MA\u011eAZA SAYISINI ARTIRMAK DE\u011e\u0130L&#8221;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">JYSK&#8217;nin T\u00fcrkiye&#8217;deki yat\u0131r\u0131mlar\u0131na ili\u015fkin de\u011ferlendirmelerde bulunan Fatih Tezcan, b\u00fcy\u00fcme stratejilerinin yaln\u0131zca yeni \u015fubeler a\u00e7maktan ibaret olmad\u0131\u011f\u0131n\u0131 belirtti. Tezcan, istihdam, operasyonel s\u00fcre\u00e7ler, m\u00fc\u015fteri deneyimi ve s\u00fcrd\u00fcr\u00fclebilirlik alanlar\u0131nda da kal\u0131c\u0131 katk\u0131 olu\u015fturmay\u0131 ama\u00e7lad\u0131klar\u0131n\u0131 ifade etti. Yeni ma\u011faza yat\u0131r\u0131mlar\u0131nda do\u011fru lokasyonlar\u0131n ve t\u00fcketici beklentilerinin belirleyici oldu\u011funu vurgulayan Tezcan, T\u00fcrkiye&#8217;deki faaliyetlerini uzun vadeli bir yakla\u015f\u0131mla geli\u015ftirmeyi s\u00fcrd\u00fcreceklerini bildirdi. \u015eirket, T\u00fcrkiye genelindeki varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirirken yeni ma\u011fazalar arac\u0131l\u0131\u011f\u0131yla daha fazla t\u00fcketiciye ula\u015fmay\u0131 ve perakende sekt\u00f6r\u00fcndeki faaliyet alan\u0131n\u0131 geni\u015fletmeyi hedefliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Danimarkal\u0131 ev ve ya\u015fam \u00fcr\u00fcnleri markas\u0131 JYSK, T\u00fcrkiye&#8217;deki ma\u011faza yat\u0131r\u0131mlar\u0131na bir yenisini daha ekledi. Mall of \u0130stanbul&#8217;da hizmete giren yeni \u015fubesiyle \u00fclkedeki ma\u011faza say\u0131s\u0131n\u0131 18&#8217;e, \u0130stanbul&#8217;daki ma\u011faza say\u0131s\u0131n\u0131 ise 8&#8217;e \u00e7\u0131karan \u015firket, b\u00fcy\u00fcme hedeflerini de a\u00e7\u0131klad\u0131. JYSK T\u00fcrkiye \u00dclke Direkt\u00f6r\u00fc Fatih Tezcan, 2027 y\u0131l\u0131nda 12 yeni ma\u011faza a\u00e7may\u0131 planlad\u0131klar\u0131n\u0131 belirterek markay\u0131 hen\u00fcz faaliyet g\u00f6stermedikleri \u015fehir [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,8],"tags":[190],"class_list":["post-827","post","type-post","status-publish","format-standard","category-haberler","category-perakende","tag-jsyk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JYSK&#039;tan \u0130stanbul&#039;da yeni ma\u011faza hamlesi! - en ekonomi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enekonomi.com\/?p=827\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JYSK&#039;tan \u0130stanbul&#039;da yeni ma\u011faza hamlesi! - en ekonomi\" \/>\n<meta property=\"og:description\" content=\"Danimarkal\u0131 ev ve ya\u015fam \u00fcr\u00fcnleri markas\u0131 JYSK, T\u00fcrkiye&#8217;deki ma\u011faza yat\u0131r\u0131mlar\u0131na bir yenisini daha ekledi. 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